Thursday, July 7, 2011

IMPORTANCE OF SEO | Syllabus

IMPORTANCE OF SEO

The fact of the day that more than 80 percent of visitor traffic is
delivered to web sites through search engines shows you how rewarding
SEO training can be. In the highly competitive world of e-commerce,
SEO training is recognized for delivering quantifiable benefits to
your online business, in terms of ROI (return on investment).

PROGRAM CONTENTS:

1. An Introduction to Search Engine Optimization
2. Promoting Your Site to Increase Traffic
3. Submitting Your Site to Search Directories, forums and special
sites
4. Differences Between the Major Search Engines
5. Specialized Search Engines
6. Paid Vs. Organic Search Results
7. How Do Search Engines Work?
8. Keywords – the Most Important Item in SEO
9. Choosing the Right Keywords to Optimize
10. Backlinks – Another Important SEO Item
11. What are Backlinks?
12. Getting Listed in Directories
13. News Announcements and Press Releases
14. Link Practices That Are To Be Avoided
15. Metatags
16. Static Versus Dynamic URLs
17. The Importance of Page Titles
18. The Importance of Description Tags
19. The Importance of Header Tags
20. Content – Writing Tips for Search
21. Search Engine Optimization (SEO) Levers
22. Local and mobile search strategies
23. Business applications of social media, including Facebook,
Twitter, RSS Feeds, blogging and video
24. Market Scope for Graduates and beginners
25. To Learn More


TARGET AUDIENCE:

1. Business Owner should take SEO Training to brings more leads and
sales to your business from city, country and world wide
2. Online Retailers should take SEO Training to drive high volume
relevant traffic free of cost
3. Individuals i.e. students, housewives, retired, jobless etc should
take SEO Training to established Online Business
4. Google Ad sense Publisher, Bloggers etc should take SEO Training
Course to increase traffic on their website
5. Web design Firms or Freelancer should learn SEO add new service
6. Students should Learn SEO for career development

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?

Think You Have To Outsource SEO To An Expensive Firm? 5 Things You Can Do In House

Think You Have To Outsource SEO To An Expensive Firm? 5 Things You Can Do In House